Description
WHAT IT IS Tone It Down! Blonde Shampoo WHAT IT DOES I deliver radiant, cool-toned blonde hair that's bright, shiny, and soft. My ultra-violet pigments neutralize yellow brassy tones, for salon-fresh blonde, every time. I'm also nutrient-rich and sulfate-free to provide gentle cleansing. My new vegan formula features Wild Cherry Bark for deep conditioning benefits and Ginger Root Extract for moisture. Time to kick some serious brass! Eva NYC's packaging is now made from 100% recyclable aluminum! Just add it to your curbside bin, and it can continue to be recycled forever. To release the pump, make sure its base is twisted tightly onto the bottle. Twist pump toward 'open' and let it pop up! HOW TO USE IT Use me on wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with Eva NYC Tone It Down Blonde Conditioner. POWERED BY Wild Cherry Bark: Contains high levels of antioxidant compounds and phytochemicals to help deeply condition hair for a smooth and silky feel. Ginger Root: Has stimulating properties that work to energize. contains polysaccharides and amino acids that help moisturize. Ultra Violet Pigments: Neutralize yellow and brassy tones. WHAT'S IN IT Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Glycol Stearate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Persea Gratissima (Avocado) Oil, Hydrolyzed Vegetable Protein, Prunus Serotina (Wild Cherry) Bark Extract, Zingiber Officinale (Ginger) Root Extract, Sodium Methyl Cocoyl Taurate, Polyquaternium-10, Citric Acid, Propylene Glycol, PEG-150 Distearate, PEG-12 Dimethicone, Dehydroacetic Acid, Sodium Phytate, Benzyl Alcohol, Polysorbate 20, Fragrance, Ext. Violet 2 (CI 60730) Certified: I am certified cruelty-free through Leaping Bunny, certified vegan, and certified GMO-free. Free of: I am free of Sulfates, Parabens, Phthalates, SLES, MIT/MCIT, Mineral Oil, Nanoparticles, Triclosan, Triclocarban, BHT, BHA, Oxybenzone, Benzophenone FRAGRANCE: Blue Ginger Top: Freesia, Plum Heart: White Rose, Turmeric, Black Pepper, Blue Ginger Dry Down: Coconut, Cedarwood, Musk, Moroccan Spice | Eva NYC Tone It Down! Blonde Shampoo, 8.5 Ounces
