Description
Original Scarce Heart Of California Brand Orange Crate Label, Exeter Orange Growers Association, Exeter, Tulare County, California. Very nice condition. Measuring approx., 10x11" . Circa 1930s. Original vintage commercial advertising label. These labels were pasted on the ends of wooden crates packed with oranges lemons apples & other fruits & vegetables. These colorful crates were shipped nationwide via the railway system to be sold in the local markets. Packers & growers would order labels from printing companies that specialized in this work, these companies employed commercial artists in large numbers. The artists were not paid well, & rarely received any acknowledgment for there creations. Most commercial use of labels ended during wwii due to commodity rationing & shortages. The cardboard box was adapted to ship fruit & labels were almost completely phased out by the 1950s. I will ship all items flat, sandwiched between two study pieces of cardboard. Item will arrive in excellent condition & well protected. I usually ship the same day, unless item is purchased after 2pm in which case I will have it out the following morning. Original Vintage Orange Citrus Crate Label 1930S Scarce Heart Of California Exeter Tulare County State Map
