Description
Vintage Cheramy "Cappi" Line Rouge Pot This tiny rouge pot is empty. There is still a red tinged residue to the inside & verdigris around the mirror. The mirror is intact & there is no true push latch but a bump the top just pushes over the holds it closed. Measurements: Diameter: 1-1/2" Height: 3/8" Condition: Good - See Photos History: So, what the heck is Cheramy? After a little digging around, I learned that Cheramy was a perfume company that was an amalgamation of French & American roots. During much of the 19th century, France was viewed by American consumers as the superior source for all kinds of beauty goods & the demand was high. To encourage American shoppers to buy, well, American, American companies heavily taxed French perfumes & some branded themselves with French vibes- Cheramy being one of those companies. Perfumista Alexandra Star explains that "Cheramy" was a play on the French "Cher Ami", & in English, "Dear Friend". Their inaugural scent was "April Showers" & was intended to compete in America with French perfume & cosmetic companies. he intrigue was actually a bit complicated though. According to an unnamed source who goes simply by "Compactstory", the head of Cheramy was actually a Frenchman, looking to find loopholes in the American system that sought to favor American goods & disadvantage French imports. After working for a powerhouse perfumery with many centuries of history in France, he began to work with Americans to develop an American-made brand that would feel completely French, while also being transparently American. Cheramy produced two kinds of cosmetic compacts- an ornate gold collection called "Cappi", & their April Shower line which were silver in color, machine etched, & advertised as "a little silvery jewel with beauty inside." This is the perfect purse fancy. What a fashion for the ages! Vintage Cheramy Rouge Pot - Empty Compact Cappi Line Red Tinge Still Present Machine Etched Case
