Description
We are pleased to bring to market this adorable Little Lulu/Kleenex advertising piece. Once in a while, you will come across this piece. However, RARELY will you see it complete with Lulu's dress done in "Kleenex"! Historically, the Kleenex is long ago gone missing. Little Lulu is a comic strip created in 1935 by Marjorie Henderson Buell. The character, Lulu Moppet, debuted in The Saturday Evening Post on February 23, 1935, in a single panel, appearing as a flower girl at a wedding & mischievously strewing the aisle with banana peels. Little Lulu replaced Carl Anderson's Henry, which had been picked up for distribution by King Features Syndicate. The Little Lulu panel continued to run weekly in The Saturday Evening Post until December 30, 1944. Lulu was born in 1935, when The Saturday Evening Post asked Buell to create a successor to the magazine's Henry, Carl Anderson's stout, mute little boy, who was moving on to national syndication. The result was Little Lulu, the resourceful, equally silent (at first) little girl whose loopy curls were reminiscent of the artist's own as a girl. Buell explained to a reporter, "I wanted a girl because a girl could get away with more fresh stunts that in a small boy would seem boorish". Little Lulu was featured on numerous licensed products, & she was the centerpiece of an extensive advertising campaign for Kleenex tissues during the 1940s-50s, being the first mascot for Kleenex tissues; from 1952 to 1965 the character appeared in an elaborate animated billboard in Times Square in New York City. Photograph #4 best represents all colors of the advertisement. My apologies, I shot it in poor lighting. in excellent condition, the piece measures 10-7/16" to the crest of her cap, & 9-5/8" in width. 1955, Vintage, Little Lulu, Kleenex, Marching Band, Advertisement, Display Card, Marjorie Buell, International Cellucotton Prod., Ephemera
