Description
If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines: Business Strategy Management and Leadership Marketing StrategyThere is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about: Building a Marketing planConducting marketing researchCollecting primary data for marketing researchPerforming client segmentationSelecting a target customer groupUnderstanding the 4Ps of MarketingClassifying a firm's productsThe importance of product brandingSubtleties of product packagingUnderstanding the factors shaping product pricingThe right way to approach product pricingOrganizing product distributionSetting up an effective promotional campaignWorking with the four Ps of Marketing in a dynamic environmentEstablishing and Tracking KPIsCalculating and monitoring Customer Lifetime ValueUnderstanding these topics will make a huge difference for you if you have decided to pursue a business-related career - be it as an entrepreneur or a corporate executive. This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you: quiz questions with explanations, course notes, PDF files, and so on. So, what are you waiting for?Click the "Buy now" button and let's begin this journey together!
