Description
Product retargeting can be extremely effective. It gives your customers a second chance to make a purchase of a product that they may have been strongly considering. Product retargeting is when you market a product to an individual who's already shown interest in it. You can remarket to customers who have added a product to their cart, who have clicked a specific link, or who have visited a specific webpage. I'm going to give you a practical example of how product retargeting could work for you and your business. For this example, I'm using a web bar. Within a web bar, you can create automations for your list. For example, when someone subscribes to your list and then makes a purchase, you might want to put them on a different list. You can use list automations as a way to unsubscribe someone as a prospect and subscribe them as a customer. This is one benefit to creating multiple lists. You can also use this Page Hits Automation feature. This is where you can connect your website to your CRM system. You can then add an automation so when someone visits a specific page on your website, this could be a product page for example, then what you can do is add a tag and then you can create automated campaigns to specific people who visited this specific page. You can also remove tags from people who have visited a page as well. This is a way to determine who on your email list has visited certain product pages, so you know who to retarget to. Not everyone who comes across your product for the very first time is likely to make a buying decision. It is important that you have strategies in place to ensure that as many people as possible convert so you can benefit from improved conversions.
