Description
Why do brands such as Estee Lauder, Sprint, Nike, and H & M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful-and often very inexpensive-tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business! Course includes: Influencer Marketing MASTERY, by DearMishudadIntroduction to Influencer MarketingWhy Influencer Marketing is an Essential Strategy for any BrandRelationships, Social Proof & Positive BiasBypass Ad Blockers & Get Incredible Content + Word of MouthDeveloping your Marketing StrategyIntegrating Influencer Marketing into your Overall Marketing StrategyUnderstanding the Influencer LandscapeMicro-Influencers, Middle-, Macro-, and CelebsInfluencer ROIFake InfluencersFinding the Best Influencer for Your BusinessInfluencer Tools & the S. R. T.2. MethodHACK: Finding Influencers with the Chasing the Hashtag Method IChasing the Hashtag Method IICommunicating with Influencers"Outreach" and Why it's the Wrong StrategyHow to Interview Influencers so you Make a Good ChoiceChoosing an InfluencerMaking Your ChoicePitfalls to AvoidBecome an Influencer Marketing Expert5 Things To Do to Prep your Brand for Influencer MarketingStart Early & Do Long Term PlanningIntegrating Influencer Marketing with Affiliate MarketingHow to Choose Your Platform & Empower Influencers to Work for YouSigning a Brand-Influencer Contract8 Tips on What to Include in an Influencer ContractMeasuring Results and KPI (Key Performance Indicators)KPIs and Commonly Used MetricsBeyond KPIs: How to Use Your Instincts + Suggested MeasurementsBONUS: Test Your Knowledge!15 Question QuizContract Template & Free Consultation
