Description
Welcome to Brand Mantra! I have been working as a Product Developer and Brand Consultant since several years I have been providing brand development services in Engineering, Real estate, Health and FMCG sector and I am glad to bring you this video courseware on Brand Development and Management. This course is designed for business owners, marketing professionals, managers (technical / non-technical) and students who want to develop a brand from scratch or take an existing brand to next level. This course helps to you to look at various components within an enterprise that are related to branding and you don't have to be technical person to learn about brand development and management. Apart from small to large commercial enterprises, this course can be used by non-profits, educational institutes and government agencies as well. This refined course on branding has been developed through my ground experience over years and is based on some of timeless principles. Every aspect of branding is connected to each other and hence please go through every chapter. I would be happy to respond to your suggestions, comments and reviews in comment section and I am sure you will love the exciting journey of building a brand in your career.
