Strategic Change Management
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Description

Change is inevitable, any organisation that refuse to change to meet modern trends will be out of business or will have a very low market share. The strength of an organisation is its ability to change and meet the needs and wants of it target audience. A good change most go through a process to ensure that the outcome is credible and authentic. There are conditions and catalyst that decide change which cannot be avoided, most often employees reject change because of its consequences so change should be marketed to the employees and involved them in the process, that is the only way change can get the right results in the organisation, it should never be one man show.

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