Description
Ground-Breaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA. This is the ultimate course on social media advertising. I've been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing. I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches. The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I'm also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this. This course will evolve over time, but the key components right now are: LinkedIn lead generation and customer acquisitionFacebook for cost-effective social media marketingTwitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing adsAdvanced LinkedIn advertising methodsAdvanced social media marketing targeting techniquesUsing Instagram within the Facebook advertising platformLots and lots of real examples of projects I personally worked on... and case studies that I pulled from other sources including Facebook itselfThis course is for anyone involved in social media marketing, including marketing managers and consultants. This is the ultimate course on social media advertising. By the end of this social media marketing course, you'll learn: How to acquire customers quickly and cheaplyHow to run advertisements on facebook, linkedin, tiktok, twitter, and moreHow to optimize your campaigns to maximize ROIAdvanced targeting techniques that very few people know aboutHow to get short-term revenue as well as long-term growth from social media adsHow run virtually every type of ad, including videos, images, inbox messages, and moreLearn to amplify your organic content with paid mediaPlan social media ads for every stage of the marketing funnelHow to pull everything together into a coherent social media advertising planLet's get started! Sincerely, Dekker Fraser, MBAYour Social Media Marketing Instructor
