Description
This is a Mini MBA/PGDM Course with all modern marketing technique descriptions and materials applicable for any Industry and Students. Study the traditional concept of Consumer and Business market, Designing customer driven strategy and mix, Pricing, Marketing channels and Communication, Sales management and Concept of Global Market. Learn and access Market Research Strategy and Case Study which is applicable and useful for your projects, study or internships. Learn how to conduct SWOT analysis to understand your business or product then work on the modern Marketing Techniques likeMarketing Researcho Presurveyo Why do market research?o How to do market researcho Market research - the processo Assess Available Informationo Gather Additional Informationo Post-surveyCompany and Marketing Strategyo Strategic Planningo Steps in the Strategic Planning Processo The Marketing ProcessMarketing Strategyo What is Your Firm's Marketing Strategyo Differences Between Corporate Strategy and Marketing Strategyo Marketing Principleso Markstrat Simulationo Brand Name ConventionDigital Tools and AutomationCreating Sales Funnelo Building the Perfect Customer Journeyo Building a High-Converting Marketing Funnelo How to Growth Hack Your Business Through Funnel Hackingo How to Build a High Converting Sales Funnelo A Step-by-Step Guide to Conversion Rate Optimizationo How to use Google Analytics with FunnelsMarketing Automationo Marketing Automation: Definitiono Automation and the Goal of Marketingo Marketing Automation Conceptso Why use Marketing Automationo How Marketing Automation differs from CRMo How Marketing Automation differs from EMail Service Providerso Signs that you need Marketing Automationo What to look for when choosing a Marketing Automation Systemo Strategies to adopt Marketing Automationo How to avoid common mistakes in Marketing Automationo Optimizing Marketing Automationo Measuring ROI of Marketing Automation· LinkedIn Marketingo Why LinkedIn is actually important for small businesseso How can a LinkedIn profile help promote my business?o Why are LinkedIn Groups more valuable for small businesses?o Creating a Company Page that stands out from the resto Why SlideShare might be the best LinkedIn feature, evero What are some strategies that can give me an edge?Live Stream Marketingo Why does my organization need a live streaming strategy?o How to get started with live video productiono Live streaming toolkits: What you'll needo Best practices from the expertso How others are going liveCreate a Product Pitcho Know your Audience! o The Product Pitch Componentso Creation of the Pitcho The Problemo Your Solutiono Technology/IPo Pricing (This slide is optional)o Current Statuso Competitiono TeamIf you are a Management student, this course and the material will help to understand both traditional and modern UpToDate concept of Marketing and it's strategy. Which will also help you to implement the same in you job with our verified guidebooks, templates and strategy masterplan. Here are some of the specific skills and knowledge you will gain from taking this course:· Understanding the four Ps of marketing and how they can be used to create a successful marketing strategy.· Conducting market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.· Creating a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.· Developing a brand identity that will resonate with your target audience and help you stand out in a crowded market.· Coordinating your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.· Measuring and evaluating the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics. DescriptionTake the next step in your career! Whether you're an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your leadership and management abilities, increase your efficiency for professional growth and make a positive and lasting impact in the organization. With this course as your guide, you learn how to: All the basic functions and skills required for the Marketing Management role. Transform your business with more detailed oriented marketing tools so that your organization can achieve it's target. Get access to recommended templates and formats for common Marketing processes. Learn useful case studies, industry practices and demonstrations of different Marketing practices with useful forms and frameworksInvest in yourself today and reap the benefits for years to comeThe Frameworks of the CourseEngaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn how to be an effective Manager with Marketing knowledge and skills. Learn skills in marketing, advertising, branding, marketing communication. Management of sales and marketing in the workplace is a matter of central concern to all managers and not only to Marketing professionals. Therefore, all managers, irrespective of their functional areas, are called on to solve problems that involve significant Marketing Management issues. Basic knowledge and better understanding of Marketing Management would help them in solving such problems. This course aims at imparting knowledge of Marketing Management, Adverting, Brand building, Strategic Management, Pricing, Marketing communication. The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment and assignments to nurture and upgrade the Marketing skill. In the first part of the course, you'll learn the most common marketing management processes like strategic planning, social responsibilities, analyzing of marketing opportunities, segmentations, product concept, advertising and retailing, supply chain management, sales promotion, pricing and customer relationship. In the middle part of the course, you'll learn how to better manage and develop competency, manager career progression. You will also learn the skills required for a Marketing Management function with downloadable resources and applicable articles. In the final part of the course, you'll develop the ability analyze and solve Marketing Management issues or scenarios with assignments related to Marketing Management, Branding, Advertising and Sales and Practice tests. You will get full support and all your quarries would be answered guaranteed within 48 hours. Course Content: Part 11. Study Plan· Study Plan and Structure of the Course2. Marketing Scope and concepts1. Defining the marketing, Scop and Concept2. Creating and capturing customer value3. Building customer relationship4. Analyze the marketing environment5. Managing marketing activities3. Consumer and Business market6. Consumer Marker and Buying Behavior7. Business Market8. Business buyer behaviorPart 24. Designing customer driven strategy and mix9. Creating value for target customer, product, services and brands10. Information to get customer insight11. New Product development and Life Cycle strategies5. Pricing12. Understanding customer value13. Pricing strategies6. Marketing channels and Communication14. Managing, Logistics, Supply chain management15. Retailing, Wholesaling16. Integrated marketing communication17. Sales promotions, Advertising, Public relations18. Marketing Communication Tool7. Sales management19. Sales Management20. Creating Competitive Advantage8. Concept of Global Market1. Global marketing strategies for Indian firm2. Sustainable MarketingPart 39. Assignments3. Marketing as a Manager4. Marketing channels for the Manager's5. Practice TestDownloadable Resources and Templates1. Academic Supply Chain Management2. Template Flyer3. Brand Plan Outline4. CRM Excel Template5. Price List Template6. PR Plan Template7. Strategic Marketing Plan sample8. Wholesale Terms and Conditions
