Description
The most comprehensive course on Gamification for Product Managers in the market. Gamification - the science of using Game design in you product/service is used to increase user engagement. It acts as a motivator to use your product - often unconsciously. Tropes such as suspense, feeling of victory, loss, leaderboards, badges are all different ways of using game elements in a product. Gamification can be used as an effectively product strategy. However, many products have had a simplistic understanding of Gamification and have failed miserably attempting it. But when done right, you get unicorns like Cred take shape. Gamification is all around you, for example if you open google playstore you can see points, leaderboard and rewards. If you are an existing Product Manager, learning what it is gamification, understanding the psychology behind it can be daunting. In this course, you'll find clear explanations of the concepts and techniques in an easy to understand way so you can apply in your product strategy. Who this course is for: Experienced Product Managers wanting to know more about GamificationStartups and Product TeamsBy the end of this course you will be able toUnderstand what Gamification isAnd what it is not.. Understand the Motivational psychology behind gamificationIdentify the appropriate Frameworks for Gamification and apply itKnow when to Gamify an when not to
