Description
The competition to secure sales in Q4 is getting increasingly competitive. With so many emails flooding customer inboxes, it's essential to strategize so your emails don't disappear into the avalanche of notifications. The last thing you need is terrible click rates and unhappy customers. So what's the solution? Answer: A well-rounded personalized strategy. This game has no one-size-fits-all because there are so many different business models to consider, and this course will help you craft your own. Ready to boost your sales this holiday season?Upon completing this course (which will take only 2 hours) you will create a holiday email strategy that works best for your shop and your audience. You will receive resources to customize and implement 3 months' worth of email strategy - campaign ideas, flows, opt-ins, segmentation, and deliverability - all covered in this course. Who is this course for?You are a small-medium sized ecomm brand that works with Klaviyo and is looking to create more than a Black Friday- Cyber Monday sale. You want to maximize your conversions - without hurting margins, and win customer loyalty - not one-time buyers. In this course you will learn: Where to strategize your campaignsWhat content to include in Q4 campaignsWhat mistakes should you avoidWhat are email best practicesWhat is deliverability and sender's reputationHow to improve deliverability using engagement segmentsHow to avoid emails going to spamHow to use Smart Send for the busiest time of the yearHow to measure your email marketing performanceHow to segment your audience - basic and advanced strategiesWhat is email gamificationHow to adjust flows to meet the needs of the seasonWhat new flows you can createWhat do I offer in our course?All you need to know about segmentation, deliverability, and Black Friday-Cyber Monday emails in 2 hoursA Black Friday-Cyber Monday Strategy ChecklistExamples of segmented holiday email strategies (October-December)A free copy of my book "How to create a Black Friday-Cyber Monday Email Strategy that will be a great help for you when creating your own strategy. Email design checklistExample of Q4 campaigns calendar from KlaviyoUseful articles from Klaviyo that will help you implement your unique strategyThe biggest time of the year is just around the corner. By planning today, you'll avoid spending your energy making last-minute tweaks while other valuable sales opportunities slip by. Enroll now to create a custom Q4 email strategy that converts.
