Description
MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of Marketing in the MBA. The last section of the module will further help you in understanding various strategies used by companiesSection 1 Introduction to Marketing What is marketing?STP (Segmentation targeting and positioning)Marketing Mix for product i. e 4P's (Product, Price, Place, Promotions)Marketing Mix for service i. e 7P's (Product, Price, Place, Promotions, process, physical evidence, and people )Marketing ManagementSWOT analysisIntro to STP (Segmentation, Targeting, and Positioning)STP AnalysisSegmentation in STP AnalysisTargeting in STP AnalysisPositioning in STP analysisWhat is a Value Proposition?What is SWOT Analysis?SWOT Analysis of AmazonWhat is Holistic MarketingSection 2 Marketing and Business StrategyWhat is a Business Strategy?Samsung's Corporate, functional and business-level strategyComponents of business strategyVision Statement of a companyThe mission statement of a companyWhat are Goals and objectives?Amazon's Mission, vision and goalWhat is Value Chain Analysis?Value Chain Analysis of Tesla?What is the product life cycle?What is BCG Matrix?Apple's BCG matrixLimitation of BCG matrixSection 3 Business Model and Pricing StrategyWhat is the business model?Business Model InnovationBusiness Model Vs Business planBusiness Model CanvasBusiness Model Canvas ExampleUber - Business model canvasBusiness model canvas assignmentTypes of StartupFreemium business modelPros and Cons of the business modelWhat is the subscription business model ?Pros and Cons of the Subscription business modelCroselling Subscription business modelSubscription business model assignmentWhat is the platform business modelMarketplace business modelHow to build a marketplace business model
