Description
The focus of this course will be to provide the student with e-Marketing techniques and strategies that can help any forward-thinking organization be competitive in today's business environment. At the end of participating in this course, students should be able to: Understand the key marketing principles and techniques. Understand how to design the marketing media plan and understand the differences in metrics of success. Design a digital marketing plan and modify it to suit your specific company needs. Build the Digital Advertising Strategy including multiple channels to support the strategy. Be able to develop the campaign goals and set up KPIs, identify the target audience segment. Apply a selection process to digital marketing channels, in order to select the ideal marketing mix. You'll be able to calculate metrics of success. You would be provided with the actual media plan template which you might use on the daily basis. At the end of the course, students will need to plan a strategy for and compete in an online marketing simulation. After the simulation, students will evaluate their performance and deliver a marketing plan for their simulation company with a marketing media plan forecast and evaluating campaigns performance. Additionally, students will complete assignments, quizzes, and exams.
