Description
This is not a lecture-style course. This course uses the most modern and innovative experiential-learning methods to keep you engaged from start to finish. Here's how it works: This course simulates an engaging narrative story that places you in the role of an inventor of a new product. Learn the basics of digital marketing while building and optimizing a marketing and sales funnel to maximize sales and other metrics. Step through the process of creating a holistic and cohesive strategy for a digital marketing campaign using a simulation that reveals results as you play. This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This unique learning experience helps you discover how all the many concepts of digital marketing are brought together to achieve an overall marketing objective. IncludesSimulation with videos and quizzes integrated directly into the experience - 99 days of access to the GoVenture Digital Marketing Simulation and curriculum.20 whiteboard-style videos of digital marketing fundamentals (lifetime access on Udemy)Digital Marketing Superhero Book (PDF) (lifetime access on Udemy)Glossary of 179 terms (lifetime access on Udemy)Fully automated performance assessmentGlobal leaderboard to compare your performance to the best in the world (anonymous). Everything is online and accessible from an Internet browser using any computer, Chromebook, or tablet. Time RequiredSimulation with videos and quizzes requires 5 hours to complete (on average). Can be played over multiple sessions on any schedule. Play the simulation multiple times if you choose and access additional learning resources including videos, book, and glossary. This is a super-fast and highly-effective way to learn how to apply digital marketing concepts. This training only requires a few hours of your time. Topics CoveredModules and high-level concepts are explained using whiteboard-style videos and integrated into the simulation training: Consumer ProfilesBrandContentWebsiteShopping OnlineRevenue & ProfitMetricsSocial Media OrganicSocial Media PaidSearch OrganicSearch PaidMessagingEventsCommunityLanding PageOrder OptionsAffiliate MarketingOptimization
