Description
The demands for effective communications from public PK-12 schools have never been higher. At the same time, the volume of information competing for a parent's attention is also unprecedented. How can a school principal successfully connect with their parent community and share with them the content parents are most interested in knowing? This course gives principals a blueprint for using effective mass communications techniques to reach parents and positively shape their support and engagement with the school. Principals learn how communications expectations and preferences have changed, how to develop an appropriate and unique tone of voice for the school, how to adjust their style of communication so that it connects with their diverse parent population, and what content they should focus on to shape parent perception about the quality of their school. Connecting with digital-native parentsExpressing your attitude toward parents with toneAdjusting your style to improve communications outcomesFocusing your content on what matters to parentsDeveloping an actionable, parent-specific communications planWhen parents are informed about their school, they are more supportive and more engaged. They express more satisfaction with school leadership, relay their respect and appreciation to teachers, and actively advocate for the school. Principals gain better management over their time, experience less operational friction stemming from poor and incomplete communication, and express enjoying their career choice again.
