Description
Building a business plan for a new product? Make sure the marketing is rock-solid! This course empowers you with essential marketing knowledge and practical tools to make smart choices. Learn from real-world examples and craft a plan that drives success. Start smart, launch smart!This Course (#3: Build Your Strategy) includes the following topics:Value, SWOT, Mission & VisionWhat is Marketing?The 4Ps of MarketingThe Value DisciplinesLifetime ValueHealthcare Examples of Lifetime ValueThe SWOTConnecting Mission, Vision, & StrategyChoosing the right StrategyVoting TechniqueConsensus TechniqueAffinity DiagramAttribute Spider MapsEase of Implementation GridMarket Attractiveness GridBCG GridThe Innovation/Value GridWHO IS THE IDEAL STUDENT FOR THIS COURSE?You will learn a lot from this course if you are:An Early-career or mid-career engineer, looking to expand their skillset and contribute beyond technical development.A Product Manager, looking to hone their marketing strategy skills and collaborate effectively with engineers.an Entrepreneur, seeking a comprehensive framework for designing and launching innovative products.WHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 years in the designing and launching of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of teaching in several University MBA Programs.
