Description
A cohesive brand kit is key to creating a consistent brand image and makes collaborative design so much easier. In this class, we're going to be designing the essentials of a brand kit in Canva using a template linked in the course materials. By understanding the exact purpose of each element of the brand kit, you'll be able to make more strategic design decisions and create a stronger brand image. We'll also look at the design process and technical choices that go into selecting the different aspects of a branding kit, and you'll be guided through the steps even if you don't have any design or branding background. In this course, we're going to look at the following: What is a brand kit, and how do we use it?Logo design principles for DIYersSelecting brand colors that represent your missionPicking optimal brand fontsCreating a sample of inspiration photos with specific criteriaExporting and using your brand kit in practical waysBy the end of this course, you will have a more thorough understanding of branding for a business, blog, or project, and a PDF brand kit that you can use going forward. This course includes a handout with a link to a Canva template to make it easy to get started!
