Description
SPECIAL NOTEThis is the 1st in a series of 2 courses on New Product Marketing Basics. This course was completely rewritten (Jan 2023)WHY IS THIS COURSE IMPORTANT?For many of us, the brainstorming, development and testing of our new products and services are exciting times. Equally as important is a firm understanding of the market and customer for which these innovations are intended. Without this our products/services will surely fail. This course will provide a solid foundation upon which we can build our successful market strategy. It introduces a variety of tools for be successful. WHAT WILL YOU LEARN IN THIS COURSE?In THIS course you will learn: Value, SWOT, Mission and VisionWhat is Marketing?The 4 P's of MarketingThe Value DisciplinesCustomer Lifetime ValueThe SWOT DiagramConnecting Mission, Vision & StrategyMarket SizingFinding market from Free ReportsFinding market data from annual reportsPrimary DataA simple tool to keep everything straightMarket SegmentationThe 2nd (of 2) course in this series will focus on market forecasting models and choosing the right strategy. WHO IS THE IDEAL STUDENT FOR THIS COURSE?You will learn a lot from this course if you areOn the development team and want a basic understanding about how to understand the market and how you will position your product in that marketAre new to marketing and want a pragmatic, practical description of all the important steps in building and executing a marketing strategyAre experienced in marketing but need a better understanding of those aspects of marketing related to the development and marketing of new products and servicesConsidering marketing as a career choiceWHAT IS YOUR TEACHING STYLE?My teaching style is a very pragmatic one. I assume you know nothing about this topic and start with the foundation and build from there. Some of these concepts could be challenging, so I sprinkle in as many examples as I can, both non healthcare and healthcare, to assure full understanding of the topic. This is why I have appended Plain and Simple to all my courses. WHY ARE YOU QUALIFIED TO TEACH THIS COURSE?I spent 35 + years in the design and launch of medical imaging products and services. My career evolved from leading engineering teams, to becoming VP Marketing and then to president of a Healthcare IT firm. It is also based on 15 years of university teaching experience.
