Description
Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup. You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what exclusive and embargo mean, which assets are useful for journalists, what not to do, and a boatload more. This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out. After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!
