Description
Become a Product Marketing Manager. Learn from an experienced Silicon Valley Product Marketing Manager with a top MBA... Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Your lead instructor received his MBA from the top marketing school in the U. S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup. New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)New! Product Marketing Calendar Template (Excel)Templates (MS Word): 1-Page Product Marketing Plan + 1-Page Competitive Analysis Template Marketing strategy, tactics, and execution for outbound product management (customer acquisition)Preparation for a six-figure product marketing management positionDay-to-day operational skillsAdvanced MBA level product marketing for product managementHard skills in quantitative marketing analytics & software Soft skills to succeed in the office and get promoted in product management & product marketingProduct owner marketing & customer acquisitionMBA level marketing management for product managers & product marketing managers Business management skillsProduct Management Marketing Course ContentProduct marketing strategy & planning Lead generation & customer acquisition (outbound product management)How to go big with product marketing managementProduct messagingKey skills such as calendar managementSizing markets & demandProduct marketing researchInvestor marketingSales enablementProduct marketing career & educationAdvanced B2B marketingProduct led growthAdvertising Product marketing analyticsSoft skillsChief Marketing Officer skillsLeadership & people managementGrowth BrandingProduct Marketing Management TrainingChief Marketing Officer TrainingOutbound Product Management TrainingAbout Your InstructorProduct Marketing Management Experience• Global Product Marketing Manager for Sony PlayStation• Vice President of Marketing for Talkatoo • Senior Product Marketing Manager for Webgility• Product Marketing Manager for Rocket Lawyer (Google-backed)• Director of Marketing for Ironclad Games / Flame Design• SaaS Marketing ConsultantMarketing & Management Education• MBA in Marketing from Northwestern University - Kellogg School of Management• Leadership Essentials from Columbia Business School• Bachelor of Commerce from Mount Allison University• Master's and bachelor's-level business courses at BI: Norwegian Business School• Presidential Scholar at Saint Mary's UniversityAcademic & Volunteer Experience• University MBA Program Advisor• College Marketing Lecturer for Digital Marketing & Business Analytics• Division Director and VP of Membership for Toastmasters International• Board of Directors for a charityProduct Manager Marketing Skills
