Description
Master the art of digital marketing and take your career to new heights with our comprehensive online course. Learn the latest strategies and tactics to dominate search engines, create high-performing PPC campaigns, and engage with customers on social media. From SEO and PPC to analytics and data-driven decision making, our course covers everything you need to know to succeed in today's digital landscape. With video lectures, quizzes, and hands-on assignments, our course is designed to give you the skills and knowledge you need to create and execute winning digital marketing campaigns. Enroll now and start your journey towards digital marketing mastery! Unit 1: Introduction to Digital MarketingKey concepts and terminology in digital marketingSetting up your digital marketing goalsOverview of digital marketing and its importance in today's business landscapeCreating a Digital Marketing PlanUnit 2: Search Engine Optimization (SEO)Understanding how search engines work and how to improve website visibilityKeyword research and on-page optimization techniquesLink building and off-page optimization techniquesUnit 3: Pay-Per-Click (PPC) AdvertisingOverview of PPC advertising and how it differs from SEOSetting up and managing PPC campaigns on platforms such as Google Ads and Bing AdsKey metrics for measuring PPC campaign performanceUnit 4: Social Media MarketingOverview of social media platforms and how they can be used for marketingCreating and executing social media marketing campaignsMeasuring the performance of social media marketing campaignsUnit 5: Analytics and Data-Driven Decision MakingUnderstanding key analytics and tracking tools such as Google AnalyticsMeasuring the performance of digital marketing campaignsUsing data to make informed decisions and optimize campaignsUnit 6: Digital Marketing Planning and ExecutionDeveloping a comprehensive digital marketing planIdentifying target audiences and creating marketing personasCreating high-performing campaigns across multiple digital channelsUnit 7: Advanced Digital Marketing TechniquesAdvanced analytics and data visualization techniquesFinal Assignment
