Description
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products-both as a marketing consultant and as marketing manager at various levels up to Vice President. Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. Major Market Research Sections: Introduction to the 3 types of market research & the 3 types of dataExploratory research, including interviews, focus groups, and case studiesCompetitor analysis using various approaches and techniques (including a 1-page competitor analysis template)Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal market research, including A/B testing and the 3 critical things to test with direct-response marketingHow to size markets & demand using various tools and approaches Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron SharpThe customer decision journeyConversion rate optimization (CRO)Marketing psychology researchHow to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and SparktoroData and media analysisService market researchProduct marketing analyticsKey Market Research Topics: Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative Research & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)
