Description
If you have been to a retail store do why you end up buying more than you actually need?That's because they provide you with an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future. Section 1 Introduction to Retail business BasicsWhat is Retail ManagementRetail Marketing MixPorter Five Force ModelSWOT AnalysisConsumer vs CustomersUnderstanding the Retail ConsumerVariety vs AssortmentSection 2 Types of Retail store and Trading areaTypes of retail stores based on the formatTypes of retail stores based on the trading areaReilly's Law of Retail Gravitation Retail Management Huff Gravity Model Retail Management Trading area Advance exerciseSection 3 Omnichannel and e-commerceWebrooming vs ShowroomingMultichannel and Omnichannel strategySection 4 Warby Parker Omnichannel Case studyWarby Parker Case Study IntroWarby parker Retail Finance MetricsBasics of Income StatementWarby Parker Contribution MarginSection 5 Customer Data in retail businessCustomer Relationship ManagementRecency, Frequency, and Monetary (RFM) analysisMarket Basket Analysis (Market Basket Analysis)Association and Support (Market Basket Analysis)Confidence (Market Basket Analysis)Lift (Market Basket Analysis)Name manager and Indirect functionMarket Basket AnalysisSection 6 Store layout and designCustomer Lifetime ValueCustomer Lifetime Value AssignmentTypes of Store LayoutThe goal of Store DesignStore layout Exercise - LiftSection 7 Retail finance and accountingIntroduction to Retail FinanceIncome Statement and Cash flow statementIntroduction to Asset Management and Margin ManagementThe Strategic Profit Model in Retail businessWalmart and Tiffany Financial StatementRetail Finance AssignmentFinancial metrics ConclusionSection 8 Category and Inventory ManagementIntroduction to Category ManagementROI and GMROIABC Analysis for Inventory ManagementSection 9 E-commerce and D2C brandsIntroduction to e-commerce and D2CPrivate labels and white labelsD2C business modelMarketing, Sales, and expansion of the D2C brand
