Description
Learn how to professionally brand your site to give it a premium, agency-designed look and feel Differentiate your brand and products from the competition to convert more visitors into buyersGet In-depth knowledge of Shopify as an e-commerce platform. What you'll learnAll the Shopify basicsHow to choose and install the right theme for your storePayment, shipping, tax, and cart settingsAdding products and creating collectionsPLUS how to effectively brand and differentiate your storeHow to best structure your navigationDifferent approaches to photographyHow to incorporate videoHow to structure product descriptionsHow to use social proof to build instant credibilityHow to leverage advanced features as your business growsWhy and when you might need multiple sites for your businessExtending Shopify with a POS systemExpanding into other channels including wholesale, google shopping, etc. About your instructor: Over the past 8 years, Jeremy has played an instrumental role in the success of SoYoung, the acclaimed brand of innovative, insulated bags. An early advocate for eCommerce, Jeremy built SoYoung's online presence from scratch and has overseen its growth into a seven-figure business. Jeremy Robinson is also the founder of the Indie Brand Builder platform, where consumer product entrepreneurs can get practical, actionable insights on how to best focus their time so that they can reconnect with their passion and move forward with confidence. The platform provides free resources, community support and premium training programs based on first-hand experience building a seven figure consumer products brand. Prior to SoYoung, Jeremy ran a design and digital marketing agency where he worked with leading brands such as Aeroplan, MacKenzie Investments, Franklin Templeton, InterContinental Hotels, University of Toronto and Jamieson Vitamins. He has also worked with numerous eCommerce businesses as a consultant. Jeremy is the author of the book Indie Brand Builder where he documents his experiences launching and running an eCommerce brand. He has created a number of highly rated online eCommerce courses and is frequently sought out as a speaker at industry conferences.
