Product Management: Stakeholder Mapping and Management
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Description
Do you remember the Radio Corporation of America (RCA)? They were liquidated. Do you know why? Poor Stakeholder Mapping and Management, which led to poor product management. Here are some more: Radio Shack, Woolworth, Blockbuster, Circuit City, Toys R' Us, Sears, and the list goes on and on. These organizations suffered from poor stakeholder mapping and management that impacted their results. Instead, you can proactively use stakeholder mapping and management to take your product and business to
