Description
In just a few hours, master a critical concept of marketing analytics: marketing attributionWe'll start with the basics: Understanding digital marketing channelsDefining the common marketing attribution models: last touch (last click)first touch (first click)multi-touch models: position based, linear, and decay and work our way up to advanced topics like: Selecting the best attribution model for your businessUnderstanding how offline marketing and view-through value factor into marketing attribution This course will also show you how to implement attribution models - from tracking parameters through analyzing the impact of different models in Google Analytics. Learn from an instructor who has been informing business decisions with data with over 10 years and is passionate about data and analytics.
