Description
Social Media Marketing & Online Digital Marketing Strategy 2020 For BeginnersThis course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.*You Also Get Free Access To A Private But Very Popular Support Group! All the content in this course is fully up to date for 2020 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen! The Science Of Social Media MarketingDo you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?Do you want to learn tried and tested methods and the best practices for Social Media Marketing?Do you want to learn how to make all types of marketing skills, like creating blog posts, creating social posts, how to produce audio content and video content?Then this course is for you! Student Bonus: This course comes with FREE ACCESS to a Private Facebook Community where we share up to date information and tips for your social media marketing and where you can get support and advice! Master Social Media Marketing And Online Digital MarketingIn this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile! Everything you need to create a powerful online marketing presence... You will learn what works and what does not work with online digital marketing and where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process. You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site. This course does NOT cover paid advertising or podcasting. Topics Covered In This Course: Module 1 - Understanding Social Media MarketingThe Social Media Marketing MonsterFree vs Paid TrafficWhat Is MarketingWhat is MediaWhat is SocialLocal vs International Social Media MarketingModule 2 - Marketing As A Business PriorityMarketing As A Business PriorityThe Marketing CompanyFeast And FamineContinuous MarketingThe 80/20 PrincipleSales And MarketingModule 3 - Understanding The Buyer JourneyMeet BobThe Seven Steps To MarriageThe Buyer Journey - AIDAAttention ContentInterest ContentDesire ContentAction ContentModule 4 - Bob's World View MarketingUnderstanding World ViewsUnderstanding BobConfirming A World ViewThe Family KettleBob's World View ActivitiesModule 5 - Social Media Marketing And Search Engine Optimisation - SEOThe Truth About Social SignalsThe Problem With New WebsitesThe Snowball EffectThe Great DeceptionYour Website As Your Data CenterModule 6 - Social Media Marketing PlatformsFinding BobWhat Platform Should I Use?Business Or Personal Branding?Branding TipsCreating Your BiographyHousekeepingModule 7 - Posting On Social Media PlatformsThe Golden RulesCuration Vs CreationWhat Types Of Content Should I Create?Written ContentPhotography ContentInfographics ContentVideo ContentPodcast ContentAutomationModule 8 - Social Media Posting IdeasWhere Do I Get Posting Ideas From?Stupid QuestionsConversationsStories - The Power Of NarrativeIndustry NewsContent Capture SystemsRespecting Your AudienceModule 9 - Creating A Social Media PostTake Them To The MoviesHeadlinesBody TextUsing ImagesVideo PostsQuizzes And PollsLinksHashtagsModule 10 - Community Based MarketingThe Best Kept Secret In Social Media MarketingChoosing A NicheChoosing A PlatformGate KeepersCommunity RulesShared OwnershipStructuring Your CommunityVisiting Other CommunitiesModule 11 - Building A Social Media Marketing PlanWhy You Need A PlanYour Social Media ScheduleYour Content CalendarRealistic Time FramesResponsibilities And RolesSMART Goals For Your MarketingMarketing Mission StatementsModule 12 - Social Media Marketing Case StudiesMarketing MistakesTwitter Case StudiesFacebook Case StudiesLinkedIn Case StudiesYouTube Case StudiesPinterest Case StudiesInstagram Case StudiesModule 13 - Creating Social Media Images With Adobe Spark Introduction To Adobe Spark ToolsCreating A PostCreating A Post On A MobileAdobe Spark Activities To CompleteModule 14 - Creating Your Social Media Profile ImageIntroductionEquipment NeededUnderstanding Your CameraModule 15 - Lighting Your SubjectOffset Lighting Setup For PortraitsFront Lit Lighting For PortraitsSetting The ExposurePosing The FaceModule 16 - Editing Your Images With Snapseed On An iPhone Or SmartphoneEditing A Male PortraitFinishing A Male PortraitEditing A Female PortraitModule 17 - Blogging For Business - Copywriting For Blogs And ArticlesIdentifying Your Niche AudienceFinding Your Style As A WriterPreparation - Tracking Ideas For Your Blogs And ArticlesPage Setup And FormattingLinks And ActionsAdditional Content On The PageModule 18 - Blogging - Writing Your CopyAIDA CopywritingAttentionInterestDesireActionAdditional ThoughtsModule 19 - Email Marketing - Building Your Email ListEmail Marketing - Grasping The ConceptEmail Marketing Software - Choosing Your ProviderBuilding Your Email ListDifferent Ways To Get An Email Sign UpAsking For The EmailThe Magic Of PDF'sModule 20 - Using Your Email ListAn Email List Is For Selling Stuff Right?Email Marketing StylesModule 21 - Email CopywritingEmail Writing StylesEmail Copywriting Using AIDAEmail Spam Traps And PitfallsModule 22 - Email Analytics - Automation - MaintenanceEmail Analytics - What To MeasureEmail Automation - Understanding Its UsageUsing SurveysModule 23 - SEO And Local SEO - A Guide To Ranking Your Business In Google SearchIntroduction To Local SEOGoogle Search - Understanding How Local Search WorksModule 24 - Google Search And Your Position In Local SearchLocal SEO Ranking FactorsYour Local Ranking Factors - How They Impact Local SearchDomain Authority And Page AuthorityTrust FlowCheck Your Local SEO Ranking ScoresGoogle Local SearchModule 25 - Google My Business - A Strong Local SEO Ranking FactorGoogle My BusinessCleaning Up Old Google ListingsManaging Your Google My Business PageCreating A Google Review StrategyGoogle My Business - Support CommunityModule 26 - Building Up Reviews - Including Google Local ReviewsCitations Setting Up A NAP PageManaging Your CitationsModule 27 - Backlinks - Understand How They Improve SEOBack Linking - An IntroductionChecking The Quality Of Your Back LinksBuilding Back LinksSocial Media Business Pages As Back LinksModule 28 - On Site SEO - Improving Your Sites SEOContent Marketing As Part Of Your SEOCreating Your ContentModule 29 - Keyword Optimisation For Powerful SEOUnderstanding KeywordsKeyword StrategiesInserting Your Keywords On Your WebsiteModule 30 - Local Business Online MarketingMarketing A Local BusinessAdwords - An IntroductionSetting Up A Local SEO AgencyModule 31 - YouTube Channel Setup And SEOBuilding Your YouTube Landing PageYouTube SEO - The Importance Of TitlesYouTube SEO - The importance Of Your DescriptionsYouTube SEO - The importance Of TagsYouTube AnnotationsYouTube AnalyticsPublishing And Sharing Your VideosModule 32 - YouTube Video Launch StrategyThe Real Secret To A Successful YouTube Video LaunchEyes On The PrizeModule 33 - Mastering Audio Production For Video And PodcastingIntroduction To Mastering Audio ProductionTechnical Challenges You Will FaceChoosing Your MicrophonePositioning Your MicrophoneReducing EchoReducing Background NoiseThe Perfect StudioModule 34 - Mastering Video Lighting And Subject CompositionIntroduction To Mastering Video LightingCamera ChoicesLighting ChoicesComposition And PresentationWebcam And Smartphone Setup3 Light Setup For DSLRs And Camcorders5 Light Setup For DSLRs And CamcordersTeleprompter And Reference MonitorSetting An ExposureModule 35 - Green Screen Video ProductionIntroduction To Green Screen Video ProductionChroma KeyingLighting A BackdropXSplit Broadcaster - An IntroductionXSplit SettingsBuilding A PresentationScreen CaptureModule 36 - On Camera Presence - Getting Comfortable In Front Of A CameraIntroduction To On Camera PresenceWhy You Need A StudioCommunicating With WarmthTalking To BobFinding Your Natural SelfPractice Makes PerfectTake 2Additional TipsModule 37 - Writing A Promotional Script For Your VideoIntroduction To Writing A Promotional ScriptMeet BobAIDA PsychologyAttentionInterestDesireActionModule 38 - Video And Audio Editing Using Adobe Premiere Pro And Adobe AuditionIntroduction To EditingSetting Up Your Folder StructureColor Grading Your VideoAudio Correction TechniquesCutting Options - Video EditingBreath And Click RemovalAdvance Audio CleaningAdding Music To Your VideoExporting Your VideoModule 39 - Vlogging Style Video ProductionWhat Is VloggingVlogging Equipment - Budget Or 4k? Vlogging Equipment - Budget Recommendations Vlogging Equipment - Choosing Your 4k Camera Vlogging Equipment - Choosing Your Microphones Lecture Vlogging Equipment - Tripods And Accessories Lecture Filming Techniques Editing A Vlog Lecture Activities For The Vlogging SectionModule 40 - Understanding InstagramGrowing Your AudienceHash Tagging ToolsBetter Pictures With Your PhoneBasic Composition - The Rule Of ThirdsUnderstanding LightControlling Your BackgroundEditing Your Images With SnapseedUnderstand Instagram - Activities To CompleteModule 41 - Quora MarketingWhat Is Quora?Setting Up Your Quora ProfileFinding Quora Questions To AnswerWriting A Quora AnswerQuora Growth TipsQuora - Activities To CompleteModule 42 - Pinterest MarketingWhat Is Pinterest?Pinterest Business ProfilesCreating A Pinterest BoardCreating A Pinterest PinRich Pins And Buyable PinsPinterest Growth StrategiesPinterest Board Strategy ExamplesPinterest ToolsPinterest Activities To CompleteModule 43 - Introduction To PodcastingWhat Is PodcastingGetting Started With PodcastingPodcasting EquipmentDesigning Your PodcastPodcast Recording TipsFinding Guests For Your ShowEditing Your Podcast With Adobe AuditionMarketing Your PodcastPodcasting Activities To CompleteJoin UsSo join us on the other side and learn how to master the science and art of Social Media Marketing and Online Marketing!
