Get sparkly clean with Charmin Ultra Strong. It's 4X stronger when wet and has a diamond weave texture. It's woven like a washcloth and holds up when you wipe. It even cleans better so you can use less and go longer without changing the roll. We also made it MEGA PLUS in size, so you get mega value. That's right, our Charmin Ultra Strong Mega Plus Roll is way bigger and more bang for your behind so you'll be running back to the store less and less (based on number of sheets in Charmin Regular Roll bath tissue). Our Charmin Ultra Strong toilet paper is also 2-ply and designed to be clog-safe and septic-safe so you can flush confidentially and keep clean. We all go, why not Enjoy The Go with America's favorite toilet paper. Verses leading USA 1-ply bargain brand verses Charmin Regular Roll Charmin Brand based on sales. Source: Nielsen 2021 dollar sales. Color: White.