BLACK+DECKER, the #1 brand in clothes irons, is streamlining garment care with the Vitessa Nonstick Advanced Steam Iron. The Even Steam soleplate is engineered to produce more consistent steam flow from heel to tip for fast, professional results. SmartSteam Technology combines steam and temperature controls into one easy-to-use dial. Plus, this electric iron delivers powerful bursts of steam to aggressively take out wrinkles and can even be used vertically to quickly touch-up clothes right on the hanger or curtains and drapes. Source: NPD POS, data as of November 2016. vs BLACK+DECKER IR08x standard iron with standard soleplate.