Description
"About the Book Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.-- Book Synopsis A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed. Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin. Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point while also using lesser known examples to keep things fresh. A wealth of deep knowledge brought to bear on one of our biggest business challenges: we all know that there are many books on digital transformation. Sunil lives and breathes this material and has a wide view of the landscape from his perch at HBS. Audience: The primary audience for this book is senior executives of large companies who are navigating their companies through digital transition. Announced first printing: 25,000 Laydown goal: 4,500 Review Quotes Named one of the ""Top Ten Technology Books of 2018"" by Peter High, Forbes.com Advance Praise for Driving Digital Strategy : Hubert Joly, Chairman and CEO, Best Buy-- ""Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment."" Ajay Banga, President and CEO, Mastercard-- ""Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights."" Shantanu Narayen, President and CEO, Adobe-- ""Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind."" R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs-- ""Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age."" David Kenny, Senior Vice President, IBM Watson and IBM Cloud-- ""Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade."" About the Author Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323"
