The Name Game : Football, Baseball, Hockey and Basketball How Your Favorite Sports Teams Were Named by Michael Leo Donovan
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Description
Never before has the concept of name-calling been more lucrative. The merchandising of sports team-name paraphernalia is a multi-billion dollar business. Where the names of some sports franchises are rich with tradition, others simply hope to get rich in a world where merchandising is king, cashing in on eye-catching marketing concepts to sell T-shirts and baseball caps. Some of these nickname histories will stump even the most trivia-obsessed among you. This book explains the names for all 116 Canadian and American professional sports clubs plus 150 college teams and more than 100 of the weirdest and wackiest names from other sports or leagues.
