Description
Learn how to increase your online sales conversion rate by as much as 500 percent and Website traffic by 20 percent by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. This book is your complete guide to creating conversations within these social networks, building strong relationships with your customers, and ultimately, generating online sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook now commands 41 percent of all social networking traffic, with over 450 million members worldwide, and the number of Facebook members in the United States increased by an astounding 145 percent in 2009 alone. Twitter has 23 million members making it the third most used social network. The majority of Twitter members use the network while on the go, making it ideal for announcing last minute special offers, incentives, or other promotions. In addition, 38 percent of Twitter's members are over the age of 35, with 58 percent earning at least $60,000 a year. Lastly, over 32 percent of LinkedIn members hold middle management positions or higher, and 51.8 percent have household incomes of $100,000 or more. Increase Online Sales through Viral Social Networking will demonstrate how you can persuade this rapidly growing and influential audience by creating and sharing content through social network status updates, blogs, website content pages, podcasts, YouTube videos, and more. You will also learn easy-to-follow steps that will reduce your time investment while detailing how to measure your results using Google Analytics. Finally, you will learn how to manage the seemingly complex task of maintaining your social networking activity by following the step-by-step checklists at the end of each chapter. This book also includes several real-world success stories and frequently asked questions, so you can learn from the experiences of other business owners and managers. Author Stephen Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosse Small Business Development Center. He has owned four businesses and is an expert on small business-related topics. He is also the author of The Small Business Owner's Handbook to Search Engine Optimization.
