Description
Latinos are the fastest growing population in the United States, and are creating a large bilingual market. Librarians are often eager to attract, serve and retain Latino patrons, and library services are sorely needed by the Latino community; but it takes more than adding a few Spanish-language books to the collection to meet those needs. Besides the cultural and language barriers library personnel encounter when interacting with this community, libraries generally have neither the funding to engage in multicultural advertising nor the time and specialized personnel to do it. This practical, step-by-step guide is designed to help libraries attract Spanish-speaking patrons to their collections and services, with proven strategies, effective program and event planning. It offers users a systematic, orderly plan that will guide outreach activity with worksheets, discussion reports and easy-to-follow schedules, and more than 100 marketing ideas, tips, and examples from libraries around the country that can easily be incorporated into day-to-day activities. (Many of the strategies can be applied to outreach of other minorities as well.)
