Graphic Design Speak by Jared M., Miller, Anistatia R. Brown
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Description
What do clients and art directors really mean when they say, "Make it sophisticated", or, "It's got to look elegant"? Here's the "interpreter" both sides desperately need. Design Speak provides clear solutions to potential pitfalls for points of reference in design briefs, strategy meetings, critiques, and everywhere else effective design communication is needed.