Description
Turn Google Analytics into a centralized marketing-analysis platform Are you looking to get more useful data about your customers' behavior? "Google Analytics Integrations" paves the way. Written by Google expert Daniel Waisberg, this step-by-step guide shows you how to integrate and analyze AdWords, Webmaster Tools, AdSense, YouTube, DoubleClick, and other tools using the Google Analytics interface. Many marketers are still seeing only a single part of their visitors' interaction with their business, rather than all the factors and data that affect their websites and apps. This happens mainly because data is scattered over multiple data silos, making it hard for professionals to integrate all sources of information into one place. "Google Analytics Integrations" offers practical and easy-to-implement guidance on getting around those tricky roadblocks, arming you with the know-how to capture the information you need to get to know your customer base and make your brand grow. Includes best practices for setting up the Google Analytics interface Offers proven techniques to gather clean and accurate customer data Provides straightforward guidance on keeping the implementation under control Shows you how to integrate and import all of your data into Google Analytics You will learn proven techniques to gather clean and accurate data from the outset, as well as a straightforward way to keep the implementation under control, which is especially important for large enterprises. Harness the full power of Google Analytics to get better results and drive revenue with "Google Analytics Integrations"
