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Description
Master Google AdWords and Google Analytics to run successful digital campaigns. Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options. This book will show you how to succeed at online marketing and digital analytics, including: techniques and tips for using Google AdWords and Google Analytics; creating, managing and optimizing search and display campaigns; using digital analytics to measure and improve your website and marketing.
