Description
The Swiss Tourist Board recorded an increase of 3% in U.S. visitors in 1998. Over 800,000 Americans visited that year. This guide is one of the few annual updates on the market; the only others are budget-oriented. It is by far, one of the most comprehensive, with detailed coverage of the main cities, plus out-of-the-way places to entice repeat visitors. It's also one of the few that includes handy vocabulary guides -- especially useful in Switzerland, where so many languages are spoken. The edition features a distinctive new gold cover with a hard-hitting subtitle that effectively sells the guide's unique features, plus a bold new spine that highlights the Rand McNally map inside, and lively backcover copy that creates excitement about the destination and establishes Fodor's as the brand leader.
