Entrepreneurial Venture
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Description
This text on entrepreneurship covers basic concepts & emerging issues through readings by leading academics & practitioners. These readings portray the entrepreneur as the ultimate general manager, responsible for orchestrating the relationships among all parts of the organization. The text covers every phase of the entrepreneurial start-up, from evaluating opportunities to harvest. Profiles & examples from a variety of companies & fields illustrate the diverse, imaginative ways in which entrepreneurs think & act. The Practice of Management Series.
