Description
"In Celebration of Print" is a thought-provoking demonstration of what can be achieved in the pressure-cooker that is Madison Avenue-- a world where aesthetic standards and taste are too often sacrificed on the altar of expediency. From Swissair to J. P. Morgan to Aston Martin and Taittinger champagne, Graf's finest campaigns are thoughtfully presented in this volume. The stunning graphic design for which his advertisements are renowned is testimony to his remarkable vision, which he shares with a number of illustrious collaborators.: Albert Watson, Richard Avedon, Irving Penn, and Art Kane among them. Each campaign is accompanied by insightful commentary on its creation, illuminating the unique problems presented by each, and the techniques employed to deliver a customized solution. The work of Hubert Graf proves that superior creativity and rigorous standards of graphic design serve to elevate the presentation of information in advertising and any visual medium.
