Description
What the book "Campaigning to Win" Covers:· Political "Misinformation:" The Problem with "Issues," "Education" vs. Political Activism· Campaigns: What insiders usually "don't get." Basics of campaigns, peer levels + more · Understanding the System: The "shift," political parties, big business + more· The Literature of Campaigns: What "they" don't know. Many samples· The District Inventory: The heart of the matter. Understanding influence + more· The Vote Inventory: Base vote and swing vote prioritizing. Get out the vote, + more· Organizing: It can be done. Research committees. The way to do it. Boiler rooms, + more· Salesmanship: This is American.· Issues: What they aren't - and the surprise of what they are. Businesspeople as "know-it-alls," manning the barricades: a debate, + more· Media: Brochures, signs, advertising, techniques, + more · Fundraising: Getting the biggest bang for the buck. · Information and the Internet/World Wide Web: Everybody's doing it. Opposition research· Candidate Notions: spouses, keeping focus, public speaking, debates + more· Citizen Groups: Pay attention.· Appendix: Actual vote totals, by precinct, from a sample U.S. county. Minor races versus major races, on-year, off-year."Both the election staff and the Committee and I agree that your new book Campaigning has merit, contains some fresh approaches, and would be of assistance to the audience to which it is directed. I wish you success in publication and look forward to receiving a bound copy." Mike Montgomery, Chairman of California State Republican Party (at the time)."I just completed my review of your manuscript Campaigning. I thought your work was very well documented, very interesting, and should be most helpful to a political aspirant. It appears you have captured the key points of successful campaigns and I commend you for it." Leland Bruner, attorney, past president of large chamber of commerce. "I am glad to see a work such as you have done in Campaigning. There is much good material in the book." Don Carr, Alameda County Republican Central Committee Chairman (at the time).
