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Description
aLetas have a paradea is the phrase that begins a beloved American tradition, the Macyas Thanksgiving Day Parade. In 1924, employees of the R. H. Macy and Company store in Herald Square, many of whom were immigrants and first-generation Americans, chose to give thanks for their good fortune in a manner reminiscent of the festive parades held in their native countries. The excitement and praise from crowds lining the route that first year led Macyas to issue an immediate proclamation: the parade would become a tradition. Before the paradeas first decade passed, Macyas welcomed the huge and spectacular helium character balloons that became its goodwill ambassadors. Since then, the parade has become a world-famous treasure. Through rare and historic images, Macyas Thanksgiving Day Parade offers readers a chance to reminisce, explore, and delight in eighty years of this thoroughly American celebration.
