Description
TRAVEL AND TOURISM MARKETING teaches marketing concepts within the context of the travel industry. Driven by the key marketing functions identified in the National Marketing Education Standards, TRAVEL AND TOURISM MARKETING serves as a resource for all marketing professionals. Using numerous real-life examples, TRAVEL AND TOURISM MARKETING provides industry-specific examples to master travel and tourism marketing foundations, economics, and technology and professional sales. Its 12 chapters introduce the major segments of the travel and tourism industry and the economic impact the industry has on local, state, national, and the global economies. The products, services, and packages offered to business and leisure travelers by the different types of businesses in the industry are examined.
