Surveying Public Opinion by Sondra M. Rubenstein
$8.12
Shop on Better World Books
Add to price tracker
Description
The goal of this book is to demystify the subject of public opinion. Written in easy to understand language, the text gives an introduction to the study of public opinion, discusses the history of opinion research, moves into a brief introduction of survey methods and finally, covers pollsters as they relate to politics as well as how new technologies affect public opinion research.
