Donor-Centered Planned Gift Marketing by Michael J. Rosen
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Description
"Planned Gift Marketing" will help nonprofit organizations move beyond traditional, passive marketing techniques that have historically yielded only modest results. Readers will learn about various marketing channels and techniques, as well as how to generate internal support for an enhanced planned gift marketing effort. Sharing the latest research findings, this book will help nonprofits identify who their planned giving prospects are and how to more effectively communicate with them. "Planned Gift Marketing" will be full of useful and practical tips that the reader will be able to implement to generate immediate results.
