E-Commerce Essentials by Carol Guercio, Laudon, Kenneth C. Traver
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Description
Based on the authors' market-leading "E-Commerce. Business. Technology. Society., " this brief book offers the same thought-provoking and current content but in a brief format. "E-Commerce Essentials "emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
