Do-It-Yourself Business Promotions Kit by Jack Griffin
$3.98
Shop on Better World Books
Add to price tracker
Description
Small businesses now have an opportunity to create personal, direct communications that are highly sales-effective, without looking slick and overproduced. This tool kit contains hundreds of ready-to-use models of effective and affordable communications, covering all the principle media - personal letters, direct mail, telephone solicitations and customer service, print ads, press releases, and radio and TV spots. In addition to the models, each chapter includes lists of key words, phrases, and sentences designed to stimulate ideas.