Description
18 easy ways to ensure consumers choose your product over the competition's The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy. Written by Marshal Cohen, a global leader in market research and consumer behavior, "Buy Me " takes a close look at customer behavior in today's economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, including: Add new, must-have features through dramatic upgrades Provide extra services to add value Build upon a strong reputation and impressive brand heritage Reevaluate every product to make your company lean and mean as possible Cohen explains how to use these techniques to create a can't-lose business strategy---helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.
