Price Comparison
- Our Best PriceUlta Beauty$9.99Shop
- Sally Beauty$9.99Shop
- Amazon$9.99Shop
Description
Discover your best blonde with new WELLA colorcharm Permanent Crème Toners. From the creators of the #1 permanent toner in the US* these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.**  With a selection of 4 icy blonde tones and 4 pastel blonde tones you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end. **WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQâs Scantrack Service for Permanent Toner Protection Treatments segment 52-week period ending 04/23/2022 Total U.S.xAOC and Sally Beauty Total Omni market according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC . **WELLA colorcharm lightener + permanent toner vs. lightener alone